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Hampton Inn
Cranbury, New Jersey

A 101-room property on the Turnpike between New York and Philadelphia and the first hotel to run the complete agent team.

Always-on response101-roomFaster group sales
100%
Of enquiries answered, up from 71%
3 min
To first response on a group enquiry, down from about 6 hours
98%
Of reviews answered within 24 hours
162
Staff hours returned each month
The property

A varied mix of business, run by a small team.

Cranbury sits between two major markets on the northeast's busiest corridor, so the book is varied - midweek business from pharma, logistics and the Princeton corridor, leisure at weekends, and steady group business. That variety is good for the hotel and difficult for a small team: enquiries arrive at all hours; reviews build up across nine sites; and nearby hotels change their rates whether or not anyone is tracking them.

Property at a glance

Rooms
101
Brand
Hampton by Hilton
Location
Cranbury, New Jersey
Demand
Business, leisure, groups
Running
The complete agent team
Live since
June 2026
Hampton Inn Cranbury, 1261 South River Road,
Cranbury, NJ 08512.
Revenue gains

Faster responses.
More revenue.

Beyond the headline numbers, the faster responses recovered revenue the hotel was previously losing.

68%
Of answered calls came outside office hours
$945
In paid extras collected monthly
$554
In commission retained monthly
New group enquiry· Cvent2 mins ago
Request for 20 rooms
Oct 14 – Oct 16
High value
Hi, I'm planning a small offsite for 20 rooms. Could you share rates and availability?
Reply with quoteView details
CCvent
HHotel Engine
EEventConnect
DDelphi
MMeetingBroker
+more

How these were measured

Benchmarked againstThe months before go-live
Same rooms, same seasonYes
Front-desk hours sourced fromThe duty roster
Verified withThe General Manager
Independently auditedNot yet

Request the reference and take these figures to the hotel yourself. Any number you cannot verify with the property is one you should treat with caution.

Cost reductions

Daytime capacity, returned to your team.

Nearly all of this is on-shift work that did not need a person plus tools the hotel no longer pays for separately. No one was let go; the hours went back to the desk and the sales office.

45 hrs*
Monthly, back to the front desk
117 hrs*
Monthly, back to sales
15 hrs*
Of monthly rate-checking removed
200*
Companies contacted per month
27,000*
Competitor rates captured per month
$519*
Lower each month than the alternative
The jobs behind the results.

How each figure was earned

Group and corporate enquiries

Watching the brand inbox, Cvent, Hotel Engine and the phone, the agent now quotes overnight enquiries before the planner has finished comparing.

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Guest calls

Overnight calls - directions, parking, breakfast, flight status - are handled without pulling the single desk agent away, and late checkouts and parking are billed rather than waived.

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Reviews

Across Google, Yelp, Booking.com, the Expedia sites, TripAdvisor and Priceline, Google posts automatically while the rest wait for the GM and anything under four stars always routes to a person.

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Competitor rates

Five hotels, 90 nights out, twice daily, emailed each morning with a threshold alert. The Tuesday-afternoon rate check stopped.

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Good at answering questions, at any volume, in any language.

Stops at the conversation, the quote, the booking and the follow up return to your team.

Good at segmenting guests and scheduling campaigns.

Stops at the send button, every reply and booking comes back to staff.

Good at automating one narrow task, cheaply.

Stops at that task, each one keeps what it learns to itself.

You stay in control throughout.

Adjustable any day, a setting, not a change request: how much an agent may discount and concede, the enquiry size that must reach a person, which review sites post before you have seen them, which dates are off the market, and who is notified about what.

Limits they cannot exceed

Maximum discount, maximum commission, no-sell dates - enforced, not suggested. If your cap is 12%, nothing is quoted above it.

Work that always reaches a person

You define what stops and with whom; the handover carries the full conversation.

A log of every decision

What came in, what the agent decided, which rule applied and what was sent - auditable months later.

See it running on your property

The most useful demo uses your own data: we point the agents at your real enquiry history and competitors, and you see what they would have done.